App Store Optimization (ASO) is a critical component of app marketing, particularly for older appApp Store Optimization (ASO) is a critical component of app marketing, particularly for older app Read More
App marketing for older apps Read More »
As AI and analytics continue to drive innovation across industries, SciPlay’s Group Vice PresidenAs AI and analytics continue to drive innovation across industries, SciPlay’s Group Vice Presiden Read More
2025 gaming evolution and a shift toward retention Read More »
Nutrients, Vol. 17, Pages 220: Non-Celiac Gluten/Wheat Sensitivity—State of the Art: A Five-Year Narrative Review Nutrients doi: 10.3390/nu17020220 Authors: Francesca Manza Lisa Lungaro Anna Costanzini Fabio Caputo Antonio Carroccio Pasquale Mansueto Aurelio Seidita Suneil A. Raju Umberto Volta Roberto De Giorgio David S. Sanders Giacomo Caio Background: Non-celiac gluten/wheat sensitivity (NCGWS) is a syndrome for
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What’s Next Trend Report for 2025, showcasing nine trends to…What
3 TikTok Trends Brands Should Be Tapping Into in 2025 Read More »
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM’s role as U.S. representative and the first since NCM’s…Cinema
National CineMedia Launches 2025 US Young Lions Competition Read More »
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if…Brands
Advertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and Target Read More »
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in…Amazon
Nutrients, Vol. 17, Pages 219: The Impact of Social Media on Eating Disorder Risk and Self-Esteem Among Adolescents and Young Adults: A Psychosocial Analysis in Individuals Aged 16–25 Nutrients doi: 10.3390/nu17020219 Authors: Sylwia Jaruga-Sękowska Wiktoria Staśkiewicz-Bartecka Joanna Woźniak-Holecka Background/Objectives: Eating disorders (EDs) result from complex interactions of biological, psychological, social, and cultural factors, disproportionately affecting
As people try to stick to New Year’s resolutions, Hanes has issued its own maxim for fresh starts: “If You Wouldn’t Flaunt It, Refresh It.” Created by agency of record Special U.S., the brand’s new campaign calls out people’s habit of wearing undergarments well past their prime. You know: holey socks, bras with exposed underwire,…As
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle–with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence–the app recently lost its legal efforts in the D.C. Circuit…The
A TikTok Ban Would Leave BookTok Reeling Read More »
