After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers for the final match on […]After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers […]
After World Cup, Brands Look to LA28 With a New Sports Marketing Game Plan Read More »
34 WNBA brand partners and licensees will be on hand for All-Star Weekend.34 WNBA brand partners and licensees will be on hand for All-Star Weekend. Read More
Brands Are Making a Fast Break for the WNBA All-Star Game Read More »
A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a dog who grew a long nose,” despite looking more like […]A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a dog who grew a long
Legendary Toy Brands Have a New Customer: Adults Read More »
Samsung, Depop, Under Armour, American Eagle, and more are behind the week’s most notable ads.Samsung, Depop, Under Armour, American Eagle, and more are behind the week’s most notable ads. Read More
Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung Read More »
Coyote vs. Acme llegará a los cines de todo México el próximo 27 de agosto. Mucho antes de su estreno, la película ya es uno de los títulos más comentados de Hollywood, generando una conversación sin precedentes entre cineastas, críticos y fanáticos de todo el mundo. La película está inspirada en el célebre artículo satírico
Coyote Vs. Acme: 5 razones para verla Read More »
Billie Joe Armstrong y Marshall recrean el sonido de la era Dookie. Cuando Billie Joe Armstrong subió al escenario con Green Day durante el Super Bowl de 2026, los fans y guitarristas notaron algo nuevo detrás de él: un llamativo cabezal Marshall color azul pastel que generó una oleada de especulaciones en el mundo de
Billie Joe Armstrong y Marshall recrean el sonido de la era “Dookie” Read More »
The lack of systematic assessment of coordination and timing, combined with the limited incorporation of rhythmic activities, leads to difficulties in acquiring basic motor skills. The objective of the study was to determine the effect of rhythmic activities on coordination and timing in third-grade boys and girls at a public school in the municipality of
The aim of the study was to analyze the impact of contextualized motor activities on the development of environmental awareness from the perspective of physical education teachers in Ecuadorian educational institutions. A qualitative approach with a phenomenological design was adopted. Semi-structured interviews were conducted with 54 physical education teachers from 14 educational institutions across different
The research aimed to evaluate the effect of a pedagogical strategy based on folkloric dance on the participation, social interaction, and behavioral self-regulation of students with Autism Spectrum Disorder in Physical Education classes. The study adopted a mixed-methods approach with a pre-experimental design and purposive sampling composed of twenty-five students, three of whom had been
Initial teacher training in Physical Education in Ecuador faces the challenge of integrating the cultural and expressive dimension of national dance into pedagogical processes. The objective of this research was to diagnose the pedagogical needs of fifth-semester students in the Pedagogy of Physical Activity and Sports program at the Central University of Ecuador and, based
