Kendrick Lamar’s “Mustard” reference in a verse sparked a wave of brands chiming in on social media–and even on billboards–to capitalize on his lyric. For marketers, it was a win–proof of Black culture’s power to influence global trends and generate economic value. But for Black communities, this phenomenon is emblematic of a broader issue: the…Kendrick Lamar’s “Mustard” reference in a verse sparked a wave of brands chiming in on social media–and even on billboards–to capitalize on his lyric. For marketers, it was a win–proof of Black culture’s power to influence global trends and generate economic value. But for Black communities, this phenomenon is emblematic of a broader issue: the… Read More
