BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad

Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek. Read More

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