Ciencias de la comunicación

Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.

The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking

Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril. Read More »

Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do

When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of the times. The tie-up underscores […]When Havas and Horizon Media launched Horizon Global on Monday, an independent joint venture between the two rival agency groups, it was a sign of

Horizon Global Has Big Ambitions, But a Lot of Catching Up To Do Read More »

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