7 Things That Hit This Week: Meta’s Next Stab at Commerce, New Hires at Sephora and Lowe’s, and Pinterest Goes Deep on AI
Plus, how much it costs to sponsor a retail upfront.Plus, how much it costs to sponsor a retail upfront. Read More
Ciencias de la comunicación
Agentic AI Reality Check: The Million Dollar Mistake Hiding Inside ERP
There’s a contradiction playing out in the world of enterprise software. On one hand, Gartner predicts that over 40% of agentic AI projects will be canceled by 2027. On the other, nearly 90% of business leaders say AI is essential to staying competitive. And that disconnect shows up in day-to-dThere’s a contradiction playing out in
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Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads. Read More
Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy Read More »
6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and More
Some of the tournament’s top creative taps into national culture and regional nuances.Some of the tournament’s top creative taps into national culture and regional nuances. Read More
6 Top Local World Cup Ads: Adidas Backs Scotland, Brahma Dreams Big For Brazil and More Read More »
An Inside Look at the Ad Experience at a World Cup Match
ADWEEK was on hand to see the brands at a recent match between France and Senegal.ADWEEK was on hand to see the brands at a recent match between France and Senegal. Read More
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El impacto de Netflix en el turismo audiovisual: El Eternauta y Cien años de soledad
Introducción: Se estudia el impacto en el turismo audiovisual en Argentina y Colombia de las series de Netflix El Eternauta y Cien años de Soledad a partir de tres aspectos: generación de empleo vinculado al turismo; aporte económico de las producciones al sector audiovisual y el desarrollo de estrategias destinadas al fomento del turismo cultural.
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Mano de Piedra: El balón como lienzo
Mano de Piedra presenta una colección enalteciendo un ícono del deporte: el balón de fútbol. Mano de Piedra reinterpreta las tradiciones artesanales de México a través del diseño contemporáneo. Transforma estos objetos en esculturas que celebran el encuentro entre arte, oficio y patrimonio cultural. La colección Desarrollada en su taller de Teotihuacán, la colección reúne
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Jaeger-LeCoultre: Master Control Chronometre
Jaeger-LeCoultre Master Control Chronometre inicia un nuevo capítulo en la colección Master de la Maison. El nombre Master, destinado a convertirse en un pilar de las colecciones de Jaeger-LeCoultre, apareció por primera vez en 1957 con el lanzamiento del Master Mariner, lo que marcó el inicio oficial de una línea legendaria. La colección Master Control
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The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazza
Practical insights for marketers looking to make an impact on their companies.Practical insights for marketers looking to make an impact on their companies. Read More
The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazza Read More »
Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division
The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint. Read More
Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division Read More »