Ciencias de la comunicación

Jaeger-LeCoultre anuncia el nombramiento del actor británico Robert Pattinson como su nuevo embajador global. Esta apasionante colaboración une la búsqueda de precisión y el diseño atemporal de la Manufactura con el talento singular, la audacia artística y la elegancia natural de Robert Pattinson. Como auténtico admirador de la alta relojería… El post Jaeger-Lecoultre anuncia a […]

House of Moto Indigo es el nuevo color global de Motorola desarrollado junto a Pantone. Este tono representa la consolidación de la compañía en el segmento de tecnología de estilo de vida (Lifestyle Tech). House of Moto Indigo estará presente en los dispositivos, experiencias y elementos de comunicación de Motorola…. El post House of Moto

Bvlgari Tubogas abre un nuevo capítulo con cinco nuevas creaciones que se suman a la colección. Estas reafirman el espíritu pionero y la excepcional maestría artesanal de Tubogas. Fiel a su identidad inconfundible, arraigada en una artesanía vanguardista y un diseño de inspiración industrial, Bvlgari Tubogas abre un nuevo capítulo…. El post Bvlgari Tubogas: Nuevas

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it. Read More

CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first. Read More

Looking beyond the immediate impact to really understand a trend’s influence.Looking beyond the immediate impact to really understand a trend’s influence. Read More

Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports list […]Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most

Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work. Read More

Hershey’s teams up with Katseye for major product launch as it aims to reach young consumers.Hershey’s teams up with Katseye for major product launch as it aims to reach young consumers. Read More

The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment. Read More