The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint. Read More
Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division Read More »
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.The ecommerce giant is also bringing ads to ChatGPT and Microsoft. Read More
Shopify Wants To Be Merchants’ Built-in AI Agency Read More »
Fox closes its upfront deals around a month earlier than last year.Fox closes its upfront deals around a month earlier than last year. Read More
Fox Closes Upfront First, With ‘Market-Leading Pricing Growth’ and ‘No Rollbacks’ Read More »
In addition to agentic standards, WPP Media is developing its own buying agent for video.In addition to agentic standards, WPP Media is developing its own buying agent for video. Read More
WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards Read More »
The multiyear strategic agreement will put AWS’ agentic AI tools in the hands of WPP’s business transformation expertsThe multiyear strategic agreement will put AWS’ agentic AI tools in the hands of WPP’s business transformation experts Read More
WPP Enterprise Solutions and AWS Team Up on Agentic Transformation Read More »
Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots. Read More
Instacart Teases the 3 Ad Formats Coming to Its AI Shopping Assistant Read More »
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad businessThe move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business Read More
StackAdapt Drops Minimum Spend Commitment for ChatGPT Ads Read More »
We need more journalists producing great social media videos. Good news: You only need your smartphone and to follow a few easy steps. I always thought I was too late for social media. I’m a science journalist by training, a news anchor, a documentary producer. For many years, I worked for the biggest public and
This Is How You, Yes YOU, Can Finally Get Started With Social Media Video Read More »
Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by
Horizon Media Builds the Plumbing for Agentic Ad Buying Read More »
