Ciencias de la comunicación

Election Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you’ll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology…With […]

Election Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio Read More »

Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science….Integral

Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers Read More »

NBCU Parent Comcast Explores Spinning Off Cable Networks

The numbers $1.9 billion — The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion — The record-setting revenue from Olympics ad sales. $300 million+ — The Olympics revenue, specifically from Peacock. 36 million — Peacock’s total subscribers after the Olympics and NFL boost. $436 million — Peacock’s losses in third-quarter revenue,…The

NBCU Parent Comcast Explores Spinning Off Cable Networks Read More »

How Meta is Using Experiential Marketing to Bring its Products to Life

Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. “Brands should be open to testing and learning as well,” she said. Hegleman oversees Meta’s experiential marketing strategy, bringing its products and services to life at both its own events and those…Innovation

How Meta is Using Experiential Marketing to Bring its Products to Life Read More »

Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows

Meta reported weaker-than-expected user numbers and warned of a significant acceleration in its infrastructure expenses in 2025 in its third-quarter earnings report Wednesday. (CNBC) By the numbers, 96% is the portion of Meta’s third-quarter revenue driven by ad sales. This is a slight dip from the second quarter, when advertising accounted for 97% of its…Meta

Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows Read More »

Haiti, Israel Top CPJ List of Countries Where Journalist Murders Go Unpunished

Two small nations with outsized levels of impunity–Haiti and Israel–are the world’s top offenders in allowing the murderers of journalists to go unpunished. (CPJ) According to the Committee to Protect Journalists’ 2024 Global Impunity Index, released Wednesday, Somalia, Syria, and South Sudan round up the list of the top five countries allowing journalists’ killers to…Two

Haiti, Israel Top CPJ List of Countries Where Journalist Murders Go Unpunished Read More »

No Charges for Missouri Senate Candidate After Reporter Injured at Campaign Event

Missouri Democratic Senate candidate Lucas Kunce won’t be charged after KSHB reporter Ryan Gamboa was injured by flyaway metal during a campaign event at a shooting range. Clinton County Sheriff Larry Fish in a Monday report said there was no “ill intent” by Kunce or other shooters at the October 22 event on a private…Missouri

No Charges for Missouri Senate Candidate After Reporter Injured at Campaign Event Read More »

WaPo Pays to Boost Stories Critical of Trump as Subs Flee

The Washington Post is paying to remind readers that it is still pretty tough on Trump. Like many news organizations, the Post pays a small amount each month to show articles in feeds on Facebook and other social media platforms. But Monday, the paper aggressively ramped up its paid advertising campaign, boosting dozens of articles…The

WaPo Pays to Boost Stories Critical of Trump as Subs Flee Read More »

Abby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment’

Speaking about that charged moment with TVNewser at ADWEEK’s Mediaweek event Tuesday, Abby Phillip compared the experience of wrangling back control of the panel on CNN’s NewsNight to “trying to stop a bullfight in progress.” (TVNewser)Speaking about that charged moment with TVNewser at ADWEEK’s Mediaweek event Tuesday, Abby Phillip compared the experience of wrangling back

Abby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment’ Read More »