Ciencias de la comunicación

This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retail media is causing a leadership shakeup. Companies are rapidly hiring executives with deep advertising expertise to stand up advertising businesses. These executives not only have strong ties with advertisers but also know how to develop ad products that won’t overly annoy consumers. Amazon,…This […]

The management trainee program at a former company worked wonders for Molson Coors chief marketing officer Sofia Colucci, she told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Colucci loved art and math as a child and fancied becoming an architect, but her first job was not quite as exciting:…The

CNN’s deep roster of anchors, correspondents, analysts, and commentators will be out in full force on Election Night. Look for coverage to span multiple platforms, including cable networks CNN and CNN International, as well as the CNN Max streaming service and CNN.com. The main event begins on Nov. 5 at 4 p.m. with the launch…CNN’s

Scranton, Pennsylvania ABC affiliate WNEP has admitted accidentally showing test results for the upcoming November 5 general election. The results appeared during an early Sunday evening broadcast of the Formula 1 Mexico Grand Prix. “WNEP regrets the error and apologizes for any confusion,” the station said on its website. “We have taken steps to ensure…Scranton,

Social commerce is on the rise, but it’s not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn social commerce into a revenue stream and successfully work with creators, execs from Pair Eyewear and shopping platform LTK took the…Social

Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility–they’re less a mandate and more a suggestion. In short, “soberish” is totally acceptable. A new campaign from Free AF and agency Special New Zealand picks up that thread in an ad series with athletes, influencers and artists…Sober

In a media landscape that is constantly reinventing itself through new technology and behaviors, it’s not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. “There’s an enormous amount of friction in our industry…In

Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWAChiatDay LA, reassure shoppers that gifting decisions don’t have to be rocket science. The humorous tone marks a shift for Sephora away from traditionally sentimental holiday marketing….Sephora