Ciencias de la comunicación

Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive…Almost […]

Everything old is new again, but it’s also better when it’s new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK’s Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed…Everything

Carolyn Mungo has been named president and general manager at Tegna’s Dallas ABC affiliate WFAA and KFAA serving Dallas-Ft. Worth. She’ll continue to report to Brad Ramsey, senior vice president of media operations, who oversees multiple TEGNA stations and the company’s sports rights agreements. Mungo has been the WFAA vice president and station manager since…Carolyn

The numbers $14.3 billion — The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon’s total sales. 11% — Amazon’s overall net sales jumped 11% year-over-year to $158.9 billion. 55% — How much overall net income increased, year-over-year. It was $15.3 billion…The

On Nov. 5, MSNBC kicks off its Election Night coverage from the network’s home base in New York City. More than 25 anchors will take part in an array of reporting that spans cable, digital, and social media coverage. (All times Eastern.) Starting at 6 p.m., Rachel Maddow leads the network’s primetime election coverage with…On

The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed “Pro Shop,” which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK. The Pro Shop feature promises free…The

Mehdi Hasan broke his silence on Wednesday, addressing the circumstances surrounding his departure from Monday night’s episode of NewsNight with Abby Phillip on CNN. In a five minute video shared on X, formerly Twitter, the former MSNBC anchor and founder of Zeteo shared his reaction to conservative commentator Ryan Girdusky’s bigoted on air remark. “Never…Mehdi

Sam’s Club is tweaking its advertising business. Just after completing his first 100 days on the job, Harvey Ma, Sam’s Club vice president and general manager of retail media, sat down with ADWEEK to talk through his vision for the retailer’s advertising business. Ma’s career began on the merchandising side of Target’s retail business. He…Sam’s

An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer or creative will note, it’s all in the execution. And what Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign…An

In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, CMO of Athleta, about her leadership journey and vision. Aman shares insights from her background at Nike and Adidas, where she worked with icons like Beyonce and Pharrell Williams. She discusses her commitment to empowering women and girls through…In