Ciencias de la comunicación

X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery.  Read More

This is the third promo promoting NBC’s upcoming 100th anniversary.This is the third promo promoting NBC’s upcoming 100th anniversary. Read More

Part of the brand’s Made in America platform, the campaign celebrates the beer’s 150th anniversaryPart of the brand’s Made in America platform, the campaign celebrates the beer’s 150th anniversary Read More

The pasta sauce brand is taking its marketing to the next levelThe pasta sauce brand is taking its marketing to the next level Read More

Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy. Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy.  Read More

Claire’s unveils summer campaign and new brand mission amid marketing overhaul.Claire’s unveils summer campaign and new brand mission amid marketing overhaul. Read More

Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen. Read More

Introducción: la cobertura mediática de fenómenos político-económicos complejos exige estrategias discursivas que permitan traducir procesos abstractos en marcos comprensibles para el público general. En este contexto, el presente estudio analiza el uso de metáforas de fenómenos naturales y su orientación valorativa (prosodia semántica) en la prensa española sobre el Brexit, desde el marco de la