At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions. Read More
AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business Read More »
The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to show that it created value. […]The ROI question should sit at the center of every CMO’s job. Marketing leaders ask for investment, decide where it goes, and are expected to
How CMOs Should Actually Think About ROI Read More »
Successful AI-driven advertising depends on more than just automation.Successful AI-driven advertising depends on more than just automation. Read More
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising Read More »
At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AIAt its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI Read More
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads Read More »
The campaign coincides with both brands’ 85th anniversaries and America’s 250th birthdayThe campaign coincides with both brands’ 85th anniversaries and America’s 250th birthday Read More
Jeep Wrangler Marks 85 Years With Muscle From Captain America Read More »
The new weekday programs debut Monday, June 15.The new weekday programs debut Monday, June 15. Read More
MS NOW Reveals New Show Names Ahead of Debuts Read More »
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect. Read More
TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads Read More »
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brandDistribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand Read More
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand Read More »
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront. Read More
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch Read More »
Google’s ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why ‘the future of brand is trust, not social.’Google’s ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why ‘the future of brand is trust, not social.’ Read More
YouTube’s Brandcast Puts Creator Partnerships Front and Center Read More »
