Ciencias de la comunicación

Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT

ADWEEK reviewed OpenAI’s ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics.ADWEEK reviewed OpenAI’s ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics. Read More

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Virtual Vanguard Recap: Michael Ventura

At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to lead with understanding in an […]At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to

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Virtual Vanguard Recap: Richard Sanderson

At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or […]At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored

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FCC prohibits new foreign router models citing critical infrastructure risks

The Federal Communications Commission has updated its Covered List to include all consumer grade routers produced in foreign countries. This action restricts approval of new device models that could enter the United States market without sufficient safeguards. The step reflects a coordinated nationaThe Federal Communications Commission has updated its Covered List to include all consumer

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AI is becoming more widespread in collaboration tools

Artificial intelligence is moving from pilot projects and isolated features to the connective fabric of enterprise collaboration and communications. Across meetings, chat, calling, contact centers, and the business applications that surround them, AI is becoming a practical tool that links people, wArtificial intelligence is moving from pilot projects and isolated features to the connective fabric

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