Ciencias de la comunicación

How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences. Read More

Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk. Read More

Roberto Ramirez Laverde on Patrón Tequila’s commitment to craftsmanship, transparency, and cultural authenticity.Roberto Ramirez Laverde on Patrón Tequila’s commitment to craftsmanship, transparency, and cultural authenticity. Read More

The historic launch will take place from the Kennedy Space Center in Florida.The historic launch will take place from the Kennedy Space Center in Florida. Read More

Cam Newton knows that he can command influence and attention. Now, he’s making advertisers listen.Cam Newton knows that he can command influence and attention. Now, he’s making advertisers listen. Read More

A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated. Read More

In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their

Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta. Read More

From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market shareFrom Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share Read More