Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing. Read More
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’ Read More »
Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands. Read More
The Feeding Frenzy Fueling Food Media M&A Read More »
S4 Capital’s Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.S4 Capital’s Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue. Read More
Pringles’ unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter.Pringles’ unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter. Read More
Move Over, Sabrina Carpenter: Pringles Has a New Chip-Made Love Interest Read More »
Cam Heyward and Jerome Bettis star in ‘Smash the Glass,’ a new ad touting the 2026 Draft.Cam Heyward and Jerome Bettis star in ‘Smash the Glass,’ a new ad touting the 2026 Draft. Read More
2026 NFL Draft Ad Looks to Smash Expectations With 2 Steelers Legends Read More »
As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all
How Bayer Uses AI to Avoid Sending Customers to its Competition Read More »
YouTube Brandcast 2026 takes place on Wednesday, May 13.YouTube Brandcast 2026 takes place on Wednesday, May 13. Read More
YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan Read More »
In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two. In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two. Read More
The Job That Broke Gucci Also Built Hermès Read More »
Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money.Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money. Read
Why Unilever Gave Up Its Most Beloved Food Brands Read More »
The best marketing pranks from Yahoo, Olipop, and moreThe best marketing pranks from Yahoo, Olipop, and more Read More
6 April Fools’ Day Brand Stunts That Almost Got Us Read More »
