Ciencias de la comunicación

Marketing lead Sarah Choi on the evolution of yoga and building a fitness community.Marketing lead Sarah Choi on the evolution of yoga and building a fitness community. Read More

KFC, Pringles, McDonald’s, e.l.f. Cosmetics, Verizon, and more make up this week’s most notable ads.KFC, Pringles, McDonald’s, e.l.f. Cosmetics, Verizon, and more make up this week’s most notable ads. Read More

Agentic commerce is such a nascent concept that it’s uncertain how consumers will use it, and it’s not clear what infrastructure is needed to support it. But the talk is what eventually spurs more decisive action, and even the failures can be informative.Agentic commerce is such a nascent concept that it’s uncertain how consumers will

The same qualities that drive successful brand turnarounds also drive AI visibility.The same qualities that drive successful brand turnarounds also drive AI visibility. Read More

The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role. Read More

Plus, the evening news ratings for the week of March 23.Plus, the evening news ratings for the week of March 23. Read More

March Madness action didn’t interfere with Fox News’ gains.March Madness action didn’t interfere with Fox News’ gains. Read More

The companies reach a new, multi-year measurement agreement across TelevisaUnivision’s portfolio.The companies reach a new, multi-year measurement agreement across TelevisaUnivision’s portfolio. Read More

The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers. Read More

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing. Read More