Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity.Marketing leaders share their personal playbooks on making the most of the Super Bowl opportunity. Read More
The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late last year, the global sports […]The North American sports betting industry is growing up, and challenger Bet365 is putting its chips on building a strong brand to stand out. Late
Bet365 Wagers On VML As Creative Agency of Record Read More »
The sponsored listings will arrive this summer as Apple looks to grow an ads business on pace to bring in $8.5 billion this year.The sponsored listings will arrive this summer as Apple looks to grow an ads business on pace to bring in $8.5 billion this year. Read More
Apple Maps Is Getting Ads—and a Whole New Business Platform Read More »
PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required.PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain—no DSP required. Read More
Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience.Samsung NewFronts presentation showcases Amazon partnership and an AI-powered viewing experience. Read More
Samsung Integration With Amazon Brings Shopping to Your TV Remote Read More »
In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in what’s called a superbloom. Those […]In Southern California, roughly every 10 to 15 years, an ideal combination of sunlight, temperature, and rainfall coaxes millions of desert wildflowers to life in
LA28 Unveils Official ‘Look,’ Taking Cues from Wildflowers—But Not AI Read More »
TRESemmé recently announced its status as the “signature hair brand” of Devil Wears Prada 2. This word choice matters.TRESemmé recently announced its status as the “signature hair brand” of Devil Wears Prada 2. This word choice matters. Read More
TRESemmé and Devil Wears Prada 2 Are Rewriting the Sponsorship Playbook Read More »
TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community. Read More
TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale Read More »
Artificial intelligence in Africa is often framed through big promises and global headlines, but the most important work is happening at a much more practical level. Across the continent, developers, educators, and institutions are focusing on what actually makes systems useful: reliable data, resilArtificial intelligence in Africa is often framed through big promises and global
UNESCO AI initiatives driving sustainable development in Africa Read More »
Despite The Bachelorette being pulled, ‘most advertisers’ have put their spend back into other ABC programming.Despite The Bachelorette being pulled, ‘most advertisers’ have put their spend back into other ABC programming. Read More
The Ad Dollars Disney Could Lose If The Bachelorette Stays Canceled Read More »
