Ciencias de la comunicación

Evaluating Retail Media Strategies as AI Changes Discovery

This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits as AI answer engines increasingly […]This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits

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An Exposé by Students Highlights Failings of Mainstream Journalism in India

One of the biggest and most wide-ranging recent news scoops in India, exposing alleged government misdeeds in the awarding of educational software contracts, was broken on social media by students with no journalism training. On May 22, three teenagers — Nisarg Adhikari, Vedant Srivastava, and Sarthak Sidhant, all in their final year of schooling —

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How AI Is Shaping the Future of Marketing

This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution,

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How to Make AI Work for Your Marketing Team

This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity

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YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds 

YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes  Read More

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