Vans, la marca líder en calzado y ropa para la expresión creativa, presenta la campaña «Vans Upland Vintage Era». La campaña captura la esencia de la cultura Off The Wall a través de una estética nostálgica y relajada. Una conexión auténtica y «effortless» Bajo el concepto de mostrar momentos auténticos y sin esfuerzo (effortless), los […]
VANS presenta nuevo colorway de Upland Read More »
Autos híbridos. Un término que, hace unos cuantos años, sonaba a cables complicados, enchufes difíciles de encontrar o tecnología reservada para ingenieros avanzados. Términos como «híbrido», «regenerativo» o «electrificado» pueden parecer barreras técnicas en lugar de soluciones prácticas. La realidad es mucho más sencilla: un vehículo híbrido (HEV) es, básicamente, el mejor trabajo en equipo
Autos híbridos: Una guía para entender su funcionamiento Read More »
LG showcased a bevy of new offerings, including ad capabilities and content exclusives.LG showcased a bevy of new offerings, including ad capabilities and content exclusives. Read More
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts Read More »
The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year. Read More
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership Read More »
David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions. Read More
OpenAI Poaches Meta Ad Veteran to Build Its Ads Business Read More »
YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms. YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms. Read More
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching Read More »
At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform. Read More
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying Read More »
Cardi B fronts a campaign introducing Yahoo Mail’s new AI-powered feature.Cardi B fronts a campaign introducing Yahoo Mail’s new AI-powered feature. Read More
Cardi B Tackles Inbox Anxiety in Yahoo Mail Push for Its AI-Powered Planner Read More »
Plus, product placements are coming.Plus, product placements are coming. Read More
Walmart’s Vizio Pitches New Way to Track If Streaming Ads Drive Sales Read More »
The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year.The Scripps Sports Network, a free, ad-supported streaming channel, will start with 100 live events across the year. Read More
Scripps Bets Big on Women’s Sports for New Live Streaming Channel in Upfront Pitch Read More »
