Ciencias de la comunicación

Introducción: El objeto de este estudio es analizar cómo el proceso de búsqueda de información sobre los destinos turísticos y los atractivos representados en Game of Thrones puede mejorar/empeorar la imagen percibida de estos espacios, incrementar/disminuir las intenciones de visita e incluso transformar estas últimas en visitas efectivas. Metodología: Se recurre a 20 entrevistas en

MS NOW finished ahead of Fox News in the demo between 1 and 3 a.m. ET on Tuesday night.MS NOW finished ahead of Fox News in the demo between 1 and 3 a.m. ET on Tuesday night. Read More

Accenture should buy WPP and more insights from the S4 Capital executive chairman.Accenture should buy WPP and more insights from the S4 Capital executive chairman. Read More

One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapseOne of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse Read More

Rosa also discusses his rise from CMO to CEO by scaling three categories.Rosa also discusses his rise from CMO to CEO by scaling three categories. Read More

Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play. Read More

The account is estimated to be worth around $250 million.The account is estimated to be worth around $250 million. Read More

Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade. Read More

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.  Read More

Alexa for Shopping is opening up new ad opportunities.Alexa for Shopping is opening up new ad opportunities. Read More