Ciencias de la comunicación

65% of Marketing Jobs May Not Survive AI

Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists. Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI

65% of Marketing Jobs May Not Survive AI Read More »

Exclusive: MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market

The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content. Read More

Exclusive: MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market Read More »

Stop Marketing Like the Brand You Envy

Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately

Stop Marketing Like the Brand You Envy Read More »

Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway

A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.A new study finds women in advertising earn up to 8% less than men even after

Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway Read More »