Ciencias de la comunicación

Walmart Targets Small Businesses With Streaming Ad Marketplace

With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display. Read More

Walmart Targets Small Businesses With Streaming Ad Marketplace Read More »

Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets. Read More

Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot Read More »

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