Ciencias de la comunicación

What It Takes to Transform First-Time Shoppers Into Repeat Customers

This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort […]This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into

What It Takes to Transform First-Time Shoppers Into Repeat Customers Read More »

Trust and Incrementality Help Brands Scale Bigger Ideas

This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap is pushing brands to look […]This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap

Trust and Incrementality Help Brands Scale Bigger Ideas Read More »

Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results

This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links […]This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new

Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results Read More »

Entering the New World of Marketing With LLMs

This post was created in partnership with Integral Ad Science  Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]This post was created in partnership with Integral Ad Science  Conversational AI is quickly opening up a new world for marketers, with opportunities in audience

Entering the New World of Marketing With LLMs Read More »

Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer

The newly created role reflects ABG’s push into media, entertainment, and live events, which now make up about 20% of its business.The newly created role reflects ABG’s push into media, entertainment, and live events, which now make up about 20% of its business. Read More

Authentic Brands Group Taps USA Today Co.’s Lark-Marie Antón As Chief Comms Officer Read More »

11 of the Best-Funded GEO Startups Racing to Win AI Search

Profound’s $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.Profound’s $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers. Read More

11 of the Best-Funded GEO Startups Racing to Win AI Search Read More »

La Sagrada transforma los jueves en una experiencia gastronómica única

La Sagrada, restaurante del hotel NH Collection Mexico City Airport T2, busca siempre sorprender gratamente a sus visitantes. Por ello, su oferta está en constante evolución con experiencias que combinan cocina, mixología y cultura. Pero seguramente estarás pensando: ¿cómo es que un restaurante de hotel puede ser bueno? Ya ni… El post La Sagrada transforma

La Sagrada transforma los jueves en una experiencia gastronómica única Read More »