One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapseOne of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse Read More
TAG Loses Ground as P&G Drops Mandate and Google, Trade Desk Ditch Certifications Read More »
Rosa also discusses his rise from CMO to CEO by scaling three categories.Rosa also discusses his rise from CMO to CEO by scaling three categories. Read More
Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play. Read More
Audio First: How Tonies Is Winning the Battle for Kids’ Attention Read More »
The account is estimated to be worth around $250 million.The account is estimated to be worth around $250 million. Read More
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run Read More »
Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade. Read More
How Crocs Made a Punchline Into a Competitive Advantage Read More »
Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. Read More
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion Read More »
With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials. Read More
DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup Read More »
Alexa for Shopping is opening up new ad opportunities.Alexa for Shopping is opening up new ad opportunities. Read More
Amazon Exec Reveals What the New Alexa Has That Rufus Didn’t Read More »
Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s […]Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and
Walmart Challenges Amazon With New Google Deal Read More »
Este trabajo analiza la influencia de los medios de comunicación y otros agentes en la prescripción de videojuegos entre los jóvenes. Los resultados pusieron de manifiesto diferencias relevantes en el modo de consumo entre hombres y mujeres. Respecto de la influencia en las decisiones de consumo, se aprecian puntuaciones más bajas en relación a Metacritic
