For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures. Read More
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z Read More »
The macaroni & cheese brand saw an opportunity in a “sleepy” category.The macaroni & cheese brand saw an opportunity in a “sleepy” category. Read More
How Jen Zeszut Built Goodles by Out-Weirding Industry Giants Read More »
The holding company will also manage Uber’s sports marketing businessThe holding company will also manage Uber’s sports marketing business Read More
Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit Read More »
The Federal Trade Commission is putting a sharper focus on how artificial intelligence systems are presented to consumers, how accurate those systems are expected to be, and whether companies are giving users a fair understanding of what they are actually getting. On July 1, the FTC said it is seThe Federal Trade Commission is putting
FTC AI accuracy policy puts chatbot trust under review Read More »
Reshaping the traditional funnel to build more connected consumer experiences.Reshaping the traditional funnel to build more connected consumer experiences. Read More
Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide Read More »
Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation. Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation. Read More
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future Read More »
A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at onceA new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once Read More
AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd Read More »
Introducción: Se explora comparativamente la relación entre los intereses de los votantes, los contenidos publicados por los partidos políticos en Facebook, la interacción generada y los resultados electorales, en España y Costa Rica. El objetivo principal es determinar si hay coincidencia temática entre contenidos de las publicaciones e intereses, identificados a través de encuestas pre
Jaeger-LeCoultre Rendez-Vous presenta dos nuevos modelos destacando la versatilidad de la colección. Cuando se presentó en 2012 —en una época en la que apenas se creaban relojes mecánicos exclusivamente para muñecas femeninas—, el primer Rendez-Vous fue aclamado como una pieza revolucionaria que aunaba elegancia y belleza con sofisticación técnica. Consciente del potencial estético y técnico
Jaeger-LeCoultre Rendez-Vous: Expresiones de feminidad Read More »
Jaeger-LeCoultre La Vallée des Merveilles son colecciones cápsula dedicadas a los relojes Métiers Rares. A lo largo del tiempo, Jaeger-LeCoultre La Vallée des Merveilles celebrará los innumerables aspectos de la belleza y diversidad infinitas de la naturaleza. Desde los últimos lugares vírgenes del mundo hasta el arte de los jardines más hermosos. Las cápsulas se
Jaeger-LeCoultre La Vallée des Merveilles: Homenaje a la belleza de la naturaleza Read More »
