Ciencias de la comunicación

How Crocs Made a Punchline Into a Competitive Advantage

Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade. Read More

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These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion

Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry.  Read More

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Walmart Challenges Amazon With New Google Deal

Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It’s […]Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and

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La prescripción en el mundo gaming. Un análisis sobre estudiantes universitarios españoles

Este trabajo analiza la influencia de los medios de comunicación y otros agentes en la prescripción de videojuegos entre los jóvenes. Los resultados pusieron de manifiesto diferencias relevantes en el modo de consumo entre hombres y mujeres. Respecto de la influencia en las decisiones de consumo, se aprecian puntuaciones más bajas en relación a Metacritic

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Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing

Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising. Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.  Read More

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Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do

ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store. Read More

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