Este trabajo analiza la influencia de los medios de comunicación y otros agentes en la prescripción de videojuegos entre los jóvenes. Los resultados pusieron de manifiesto diferencias relevantes en el modo de consumo entre hombres y mujeres. Respecto de la influencia en las decisiones de consumo, se aprecian puntuaciones más bajas en relación a Metacritic […]
The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports.The new inventory, along with skyrocketing ticket prices, are a preview of how soaring rights fees are reshaping live sports. Read More
Why the World Cup Will Have In-Game Ads For the First Time Read More »
Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising. Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising. Read More
Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing Read More »
The tech giant taps Hilton to make vibe coding more accessible to women.The tech giant taps Hilton to make vibe coding more accessible to women. Read More
Paris Hilton Dishes on How She Vibe Coded Her First App In Her Latest Deal With Google Read More »
ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store.ChatGPT advertisers can now use LiveRamp’s Conversions API (CAPI) Hub to see whether their ChatGPT ads drove someone to buy in a store. Read More
Can ChatGPT Ads Get People to Buy? OpenAI Partners With LiveRamp to Prove They Do Read More »
All three morning programs recorded week-to-week declines in total viewers.All three morning programs recorded week-to-week declines in total viewers. Read More
Week of June 1 Morning News Ratings: GMA and Today Grow Across-the-Board Read More »
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Hollywood Studios Hope for Movie Home Runs With MLB Tie-In Read More »
ABC World News Tonight saw declines in total viewers.ABC World News Tonight saw declines in total viewers. Read More
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New study from McCann unpacks a growing consumer trust crisisNew study from McCann unpacks a growing consumer trust crisis Read More
Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust Read More »
Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival.Havas continues the growth of Havas Play in North America with the acquisition of youth culture and experiential agency Archrival. Read More
Havas Acquires Youth Culture Agency Archrival to Expand Play in North America Read More »
