Ciencias de la comunicación

America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers. Read More

From Pokémon to Dunkin’, how much do A-list stars make from Super Bowl commercials?From Pokémon to Dunkin’, how much do A-list stars make from Super Bowl commercials? Read More

McDonald’s targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.McDonald’s targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work. Read More

Here’s what resonated with the people who make ads for a living.Here’s what resonated with the people who make ads for a living. Read More

While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginalWhile the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal Read More

Microsoft’s appearance in Super Bowl 60—showing off Copilot’s capabilities in Excel—fell flat for adland creatives.Microsoft’s appearance in Super Bowl 60—showing off Copilot’s capabilities in Excel—fell flat for adland creatives. Read More

In 2026, Americans want nostalgic tracks from the ’80s and ’90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl viewers in the feels, ranking […]In 2026, Americans want nostalgic tracks from the ’80s and ’90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl

Omnicom network takes the cake after absorbing FCB.Omnicom network takes the cake after absorbing FCB. Read More

The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin. Read More

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience. Read More