Ciencias de la comunicación

The Top Ads of Super Bowl LX

EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings.EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings. Read More

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GLP-1 Brands Enter Their Super Bowl Era

Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to

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Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms. Read More

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Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist

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