The ad effectively elicits a desire for ‘less,’ but fails to connect to its central message.The ad effectively elicits a desire for ‘less,’ but fails to connect to its central message. Read More
Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration Read More
Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down Read More »
Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show. Read More
From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year Read More »
The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative.The spot, which highlights its Search Party for Dogs feature, overcomplicates a powerful narrative. Read More
Super Bowl Hot Take: Ring Finds Lost Dogs, But Its Ad Loses the Plot Read More »
Some advertising creatives thought the ad was funny and playful, others were left unsatisfiedSome advertising creatives thought the ad was funny and playful, others were left unsatisfied Read More
Creatives React: Pringles Steers Just Shy of Cheesy With Sabrina Carpenter Ad Read More »
The denim brand’s barrage of butts stands out.The denim brand’s barrage of butts stands out. Read More
Super Bowl Hot Take: Levi’s Ad Was Ass… But in a Good Way Read More »
THE AD: Jon Hamm and Bowen Yang enviously eye a party where youths are snacking on Ritz, but are too “salty” (read: grumpy) to go—at least until Scarlett Johansson rides […]THE AD: Jon Hamm and Bowen Yang enviously eye a party where youths are snacking on Ritz, but are too “salty” (read: grumpy) to go—at
Super Bowl Hot Take: Ritz’s Celebs Crash the Wrong Party Read More »
Still, there’s something off about the lavish setting.Still, there’s something off about the lavish setting. Read More
Super Bowl Hot Take: Grubhub’s Feast Is a Welcome Disruption Read More »
Ritz Crackers has long understood where it fits in the American cultural zeitgeist. When it hit store shelves in 1934, the round cracker with the scalloped edge cast itself as an […]Ritz Crackers has long understood where it fits in the American cultural zeitgeist. When it hit store shelves in 1934, the round cracker with the scalloped
Creatives React: Ritz’s Three Famous Faces are Too Sweet to be Salty Read More »
Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot.Six veteran ad industry creatives weigh in on the Yorgos Lanthimos-directed spot. Read More
Creatives React: Grubhub’s Value-Conscious Message Muddled By Posh Setting Read More »
