Ciencias de la comunicación

Super Bowl Hot Take: Star Power Won’t Save Dunkin’ From AI Slop

Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting.Dunkin’s Super Bowl spot leans hard on ’90s nostalgia and star power, but its heavy-handed AI de-aging leaves the elaborate sitcom fantasy feeling more uncanny than comforting. Read More

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Dunkin’ Rewinds to the ’90s With Star-Studded Super Bowl Sitcom

Dunkin’s Super Bowl ad Good Will Dunkin’ imagines a never-aired ’90s sitcom pilot starring Ben Affleck and a cast of TV icons, using sitcom nostalgia and Boston flavor to celebrate the brand’s iced coffee origins.Dunkin’s Super Bowl ad Good Will Dunkin’ imagines a never-aired ’90s sitcom pilot starring Ben Affleck and a cast of TV

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Super Bowl Hot Take: Raisin Bran ‘Shats’ the Bed With Ancient Allusions

The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation.The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation. Read More

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Poop, Pee, and Pubes: Brands Can’t Stop Going to the Bathroom During the Super Bowl

From singing toilets to sentient hair balls, brands are leaning into absurd humor to cut through a polarized moment—with mixed risk and rewardFrom singing toilets to sentient hair balls, brands are leaning into absurd humor to cut through a polarized moment—with mixed risk and reward Read More

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Super Bowl Hot Take: Fanatics Sportsbook Made a Winning Bet on Kendall Jenner

THE AD: In Fanatics Sportsbook’s Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she’s placed on NBA games, having learned plenty about basketball […]THE AD: In Fanatics Sportsbook’s Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she’s placed on NBA games,

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