The case for increasing investments in news advertising to grow your business.The case for increasing investments in news advertising to grow your business. Read More
Everything You Know About News Advertising Is Wrong Read More »
WNT reclaimed the demo lead by way of 39,000 additional viewers.WNT reclaimed the demo lead by way of 39,000 additional viewers. Read More
Week of Feb. 23 Evening News Ratings: World News Tonight Is No. 1 Across the Board Read More »
Hall’s promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.Hall’s promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses. Read More
EXCLUSIVE: WPP Elevates Nancy Hall to CEO of WPP Media U.S. Read More »
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.The partnership reflects a new model for lean sports media—one where shared resources beat raising capital. Read More
OffBall and Togethxr Team Up on a New Playbook for Sports Media Read More »
GMA was the only morning show with week-to-week gains in both measured categories.GMA was the only morning show with week-to-week gains in both measured categories. Read More
Week of Feb. 23 Morning News Ratings: Today Keeps Lead for 6 Weeks Read More »
Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency. Read More
Manifest Hires BarkleyOKRP Veteran to Lead Client Division Read More »
Las tecnologías de la información y la comunicación y las redes sociales promueven un entorno de polarización social en el que las empresas encuentran mayores complicaciones al gestionar una crisis. A partir de un estudio cualitativo que se basó en 12 entrevistas en profundidad a consultores y dircoms con más de 15 años de experiencia
Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence. Read More
Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform. Read More
Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push Read More »
The P&G brand is the latest to ‘kill off’ and resurrect a mascot.The P&G brand is the latest to ‘kill off’ and resurrect a mascot. Read More
Mr. Clean Returns From Retirement After Just 2 Weeks With a Product Glow-Up Read More »
