Ciencias de la comunicación

El impacto de la polarización social en la comunicación de crisis: la opinión de consultores y dircoms sobre la toma de decisiones

Las tecnologías de la información y la comunicación y las redes sociales promueven un entorno de polarización social en el que las empresas encuentran mayores complicaciones al gestionar una crisis. A partir de un estudio cualitativo que se basó en 12 entrevistas en profundidad a consultores y dircoms con más de 15 años de experiencia […]

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ADWEEK Brand Advantage: Race to World Cup and LA28 Will Expose Sports’ New Power Struggles

Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence. Read More

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Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech Push

Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform. Read More

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Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for Clients

From two-hour builds to full SaaS platforms, agencies are using Anthropic’s Claude to create custom tools that track how brands show up in AI-generated answers.From two-hour builds to full SaaS platforms, agencies are using Anthropic’s Claude to create custom tools that track how brands show up in AI-generated answers. Read More

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Cloudbrink expands secure connectivity platform

Cloudbrink announced expanded security and performance benefits for AI agents and online AI services. The new AI capabilities are available on the same platform as Cloudbrink’s award-winning secure connectivity, allowing companies to secure users, apps, and AI in a more unified way. According toCloudbrink announced expanded security and performance benefits for AI agents and online

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Tenstorrent and Infinia launch Abu Dhabi–based Sovereign AI Initiative

Tenstorrent USA, Inc. and Infinia Technologies Limited are excited to announce a strategic partnership agreement to co-develop and commercialize sovereign AI infrastructure solutions from Abu Dhabi, with an initial focus on government, financial services, and critical infrastructure customers acrossTenstorrent USA, Inc. and Infinia Technologies Limited are excited to announce a strategic partnership agreement to co-develop

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Generation Discord: Lessons from Nepal’s Revolution

The black pirate flag was the first thing I noticed. Although I had seen the Jolly Roger image of a skull and crossbones before, this one was distinct: a grinning cartoon skull wearing a straw hat — the flag of a fictional gang of pirates fighting oppression and corruption in the Japanese anime series “One

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