Ciencias de la comunicación

TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations. Read More

A slower news week resulted in all cable networks seeing week-to-week decreases.A slower news week resulted in all cable networks seeing week-to-week decreases. Read More

Marketing does not advance through opinion. It advances through building knowledge.Marketing does not advance through opinion. It advances through building knowledge. Read More

Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North AmericaPositions focused on client experience aim to restore the Japanese holdco’s trajectory in North America Read More

Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder. Read More

AI agents are flooding ad tech. Agencies are still fixing their dataAI agents are flooding ad tech. Agencies are still fixing their data Read More

With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display. Read More

Google’s GeminiVeo and Nano Banana fix creator content.Google’s GeminiVeo and Nano Banana fix creator content. Read More

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets. Read More