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Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory

Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market. Read More

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6 Coachella Brand Activations That Were Actually Worth Waiting in Line For

While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like […]While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like

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What Social Media Success Looks Like in a Post-Follower World

This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement, foundational metrics like follower count […]This post was created in partnership with Dash Social As the algorithm that permeates social media evolves to prioritize more personalized content and user engagement,

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EXCLUSIVE: Leaked Deck Reveals StackAdapt’s Playbook for ChatGPT Ads

The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot.The DSP dangles ChatGPT ad placement driven by prompt relevance and CPMs range from $15 to $60, with a $50,000 minimum spend required for the pilot. Read More

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If Comments Are the New Frontline, How Is Your Brand Showing Up?

This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand […]This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the

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Social Media Marketing Enters Its AI Intelligence Era

This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, […]This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates

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