Ciencias de la comunicación

At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show

At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface. Read More

At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show Read More »

ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry

Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action. Read More

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ADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With Strings Attached

Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it. Read More

ADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With Strings Attached Read More »

¿Más comunicación es siempre mejor comunicación? Del silenciamiento al silencio estratégico en los movimientos sociales latinoamericanos

En las condiciones actuales de la comunicación pública, cuando las posibilidades de expresión están al alcance de casi todos, ¿es el silencio siempre resultado de la censura y la opresión? Desde un enfoque teórico y normativo de la comunicación como derecho humano, se analizan documentos y 25 entrevistas realizadas a representantes de movimientos sociales de

¿Más comunicación es siempre mejor comunicación? Del silenciamiento al silencio estratégico en los movimientos sociales latinoamericanos Read More »

AI Is Pushing Advertising Back Into the Physical World

As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it. Read More

AI Is Pushing Advertising Back Into the Physical World Read More »