Ciencias de la comunicación

Social Media Marketing Enters Its AI Intelligence Era

This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, […]This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates […]

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Marketers Need to Stop Chasing Data and Start Harnessing Audience Signals

This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more data. It’s the signal that […]This post was created in partnership with Sprout Social Brands have more data than ever, but most of it remains untapped. What’s missing isn’t more

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Jellyfish Wants You to Use Large Language Models to Plan Your Ad Buys

The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions.The Project Management Institute worked with Jellyfish to apply AI-driven insights to paid media planning, expanding its Performance Max search themes, driving higher sales and conversions. Read More

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ADWEEK Sports Marketing MVPs 2026 Entries Now Open

Entries for ADWEEK Sports Marketing MVPs 2026 are now open.  This award honors the biggest power players in the sports marketing industry using creativity, innovation, and charisma to build brands […]Entries for ADWEEK Sports Marketing MVPs 2026 are now open.  This award honors the biggest power players in the sports marketing industry using creativity, innovation,

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Entries Are Now Open for ADWEEK Team Visionary Awards 2026

ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards.  A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a […]ADWEEK is currently accepting submissions for the 2026 Team Visionary Awards.  A standout campaign or a transformational year of growth can’t be attributed to just

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The App Economy Is Thriving

The app economy keeps accelerating, generating jobs, revenues, and new services for consumers and businesses. Drawing on market data and a national survey of 1,250 U.S. app based business leaders, this press release outlines why the ecosystem is strong, what risks could slow it down, and how balanceThe app economy keeps accelerating, generating jobs, revenues,

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Bridging social media news use and democratic tendencies: the mediating role of fact-checking practices

Introduction: The widespread penetration of social media has markedly shaped democratic tendencies. In particular, news consumption via Facebook and X, political discussion, and political efficacy influence democratic tendencies through fact-checking practices. This study examined the direct associations of these factors with fact-checking practices, as well as their indirect effects on democratic tendencies through the mediating

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Audemars Piguet presenta las primeras piezas de su Atelier des Établisseurs

Audemars Piguet anunció Atelier des Établisseurs, un taller artesanal que tiene como objetivo crear relojes excepcionales. A través de la colaboración, produce ediciones muy limitadas que reconectan con una práctica relojera que se toma el tiempo necesario para dar vida a piezas extraordinarias. Para celebrar el lanzamiento de este proyecto colaborativo, la Manufactura presenta tres

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