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AI’s trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing everything from production and media […]AI’s trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing […]

This post was created in partnership with CVS Media Exchange Even in the digital age, in-store environments can be impactful and important touch points for brand influence. During a CES […]This post was created in partnership with CVS Media Exchange Even in the digital age, in-store environments can be impactful and important touch points for

This post was created in partnership with Zeta Global Identity, intelligence, and superintelligent agents are redefining the marketing ecosystem. During a CES 2026 ADWEEK House session co-hosted with Zeta Global, […]This post was created in partnership with Zeta Global Identity, intelligence, and superintelligent agents are redefining the marketing ecosystem. During a CES 2026 ADWEEK House

The TV industry has a revolving door of executives at Paramount, Netflix, and more.The TV industry has a revolving door of executives at Paramount, Netflix, and more. Read More

This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand’s discovery strategy? How likely is it that AI might make your brand’s offers […]This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand’s discovery strategy? How likely is it that AI

This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But the truth is, to stay […]This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But

This post was created in partnership with Xbox Will Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to […]This post was created in partnership with Xbox Will Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing

The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance.The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance. Read More

Under a multi-year deal, Google’s AI models and cloud infrastructure will underpin Apple’s AI tools and features the iPhone maker is rolling out later this yearUnder a multi-year deal, Google’s AI models and cloud infrastructure will underpin Apple’s AI tools and features the iPhone maker is rolling out later this year Read More