While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginalWhile the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal Read More
Creatives React: Jost and Che Aren’t Memorable in DraftKing’s Super Bowl Ad Read More »
Microsoft’s appearance in Super Bowl 60—showing off Copilot’s capabilities in Excel—fell flat for adland creatives.Microsoft’s appearance in Super Bowl 60—showing off Copilot’s capabilities in Excel—fell flat for adland creatives. Read More
Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver Read More »
In 2026, Americans want nostalgic tracks from the ’80s and ’90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl viewers in the feels, ranking […]In 2026, Americans want nostalgic tracks from the ’80s and ’90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl
Budweiser Tops USA Today Ad Meter for 2nd Consecutive Year Read More »
Omnicom network takes the cake after absorbing FCB.Omnicom network takes the cake after absorbing FCB. Read More
BBDO Wins Super Bowl 60 With Most Ads In The Big Game Read More »
The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin. Read More
Creatives React: Rippling Tickles Robinson Fans But Leaves the Unfamiliar Unamused Read More »
The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience. Read More
Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama Read More »
The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West. Read More
Creatives React: Tecova’s Send-Up to Cowboy Culture Has No Hitch In Its Giddyup Read More »
EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings.EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings. Read More
The Top Ads of Super Bowl LX Read More »
Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone. Read More
ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60 Read More »
They made guest appearances alongside Lady Gaga, Ricky Martin, and More.They made guest appearances alongside Lady Gaga, Ricky Martin, and More. Read More
Zara and Adidas Share the Stage at Bad Bunny’s Super Bowl Halftime Show Read More »
