A fundamental shift is underway in how users discover and interact with brands and their digital experiences, driven by advances in AI and conversational interfaces. In October 2025, that shift showed up clearly at OpenAI DevDay with the introduction of the Apps SDK.
Much like the launch of theA fundamental shift is underway in how users discover and interact with brands and their digital experiences, driven by advances in AI and conversational interfaces. In October 2025, that shift showed up clearly at OpenAI DevDay with the introduction of the Apps SDK.
Much like the launch of the Read More