Ciencias de la comunicación

Fox Corp. CEO touts advertising and sports strength in earnings call.Fox Corp. CEO touts advertising and sports strength in earnings call. Read More

TBPN, the hourslong daily tech podcast hosted by the young, brash entrepreneur-investors Jordi Hays and John Coogan, spun up significant cultural cachet—and big sponsorship dollars—in the year-and-change since its debut. Now, […]TBPN, the hourslong daily tech podcast hosted by the young, brash entrepreneur-investors Jordi Hays and John Coogan, spun up significant cultural cachet—and big sponsorship dollars—in

According to a memo obtained by ADWEEK, the publisher posted gains across subscriptions, advertising, and live events.According to a memo obtained by ADWEEK, the publisher posted gains across subscriptions, advertising, and live events. Read More

In its fourth consecutive Super Bowl ad, the “He Gets Us” campaign is taking aim at the capitalist dream of “more.” The 60-second spot, dubbed “Loaded Words,” will air during […]In its fourth consecutive Super Bowl ad, the “He Gets Us” campaign is taking aim at the capitalist dream of “more.” The 60-second spot, dubbed

Anthropic is making its Super Bowl ad debut with a promise that its chatbot Claude will remain ad-free.Anthropic is making its Super Bowl ad debut with a promise that its chatbot Claude will remain ad-free. Read More

PepsiCo US CMO explains the strategy behind a heartfelt message and a free chip giveaway at the Super Bowl.PepsiCo US CMO explains the strategy behind a heartfelt message and a free chip giveaway at the Super Bowl. Read More

Introducción: Este estudio analiza la adaptación del periodismo vasco al uso de la inteligencia artificial (IA) , con énfasis en el uso de herramientas como ChatGPT y su influencia en la profesión. Ha sido desarrollado en colaboración con la Asociación Vasca de Periodistas (AVP) y tiene como objetivo comprender cómo la IA transforma el trabajo

The dramatic ad, directed by Yorgos Lanthimos, is a cautionary tale for the digital era.The dramatic ad, directed by Yorgos Lanthimos, is a cautionary tale for the digital era. Read More

Andy Cohen is pretty comfortable around both dudes and rainbows. That’s a good thing, since he stars in Nerds’ Super Bowl LX ad, a polychromatic pageant with one big bro […]Andy Cohen is pretty comfortable around both dudes and rainbows. That’s a good thing, since he stars in Nerds’ Super Bowl LX ad, a polychromatic