Ciencias de la comunicación

Ad Industry Agentic Protocols Are Multiplying—But Adoption Still Remains Elusive

At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising — and could make adoption even harder.At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising — and could make adoption even harder. Read More

Ad Industry Agentic Protocols Are Multiplying—But Adoption Still Remains Elusive Read More »

Publicis Expands Working With Cancer Initiative With New Research and AI Coach

Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work.Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work. Read More

Publicis Expands Working With Cancer Initiative With New Research and AI Coach Read More »