Ciencias de la comunicación

CBS Evening News falls below 4 million total viewers for the week.CBS Evening News falls below 4 million total viewers for the week. Read More

Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on March 19 in Hawaii. He was 86. While Norris never […]Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on March 19 in Hawaii. He

Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.” Read More

As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns. Read More

How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers. Read More

A personal conversation about connecting with audiences and working with brands.A personal conversation about connecting with audiences and working with brands. Read More

Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week’s standout ads.Burger King, Uber, JCPenney, Ugg, Sprite, and more are behind the week’s standout ads. Read More

The brand is also replacing junior copywriters with more senior staff.The brand is also replacing junior copywriters with more senior staff. Read More