Ciencias de la comunicación

The AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streamsThe AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streams Read More

The move brings one of advertising’s most influential dealmakers into the fold of a former competitorThe move brings one of advertising’s most influential dealmakers into the fold of a former competitor Read More

Looking back on brand leadership shuffles at Airbnb, Hinge, Nike, McDonald’s, Mattel, Tylenol and more.Looking back on brand leadership shuffles at Airbnb, Hinge, Nike, McDonald’s, Mattel, Tylenol and more. Read More

The former Bloomberg Media CEO will oversee subscription growth across The Wall Street Journal, Barron’s, and MarketWatch.The former Bloomberg Media CEO will oversee subscription growth across The Wall Street Journal, Barron’s, and MarketWatch. Read More

From LLM discovery to human-first storytelling, the new year will reward trust, differentiation, and deeper audience relationships.From LLM discovery to human-first storytelling, the new year will reward trust, differentiation, and deeper audience relationships. Read More

Este artículo examina la concentración en los sectores de medios, telecomunicaciones e Internet en México durante 2019-2022. Analiza 20 servicios en tres capas de la economía de medios en red: infraestructuras, medios tradicionales y digitales, y servicios en Internet. Utilizando datos cuantitativos, el estudio revela altos niveles de concentración, con el dominio de América Móvil

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