Ciencias de la comunicación

Hotels.com’s new global campaign emphasizes that its name is refreshingly literal. Hotels.com’s new global campaign emphasizes that its name is refreshingly literal.  Read More

At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway.At a panel on the future of work, economists, technologists, and policymakers debated whether AI will hollow out the middle class or simply accelerate trends already underway. Read More

Marketers say experience gaps are stalling progression, finds NewtonX.Marketers say experience gaps are stalling progression, finds NewtonX. Read More

JCPenney hosted “The Other Paris Runway” as a direct counterpoint to the exclusivity of traditional fashion shows.JCPenney hosted “The Other Paris Runway” as a direct counterpoint to the exclusivity of traditional fashion shows. Read More

Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign.Ugg has brought back its Fluff Yeah sandal in response to customer demand, tapping comedian and actress Atsuko Okatsuka for its Spring 2026 campaign. Read More

Uber’s St. Patrick’s Day campaign encourages people to “Irish exit” via its popular ride.Uber’s St. Patrick’s Day campaign encourages people to “Irish exit” via its popular ride. Read More

Introducción: Alineada con los estudios y directrices que muestran la potencial utilidad de las redes sociales para mejorar el bienestar emocional de los más jóvenes, esta investigación pretende identificar cómo son los contenidos sobre salud mental que en las redes sociales más usadas por los adolescentes generan una mayor tasa de interacción. Metodología: Se realiza

Introducción: Este estudio exploratorio-descriptivo analiza la incorporación de la inteligencia artificial generativa (IAG) en la docencia universitaria de creatividad publicitaria en universidades españolas. Parte del creciente impacto de la IAG en los procesos creativos del sector publicitario, especialmente en departamentos creativos, convirtiendo las asignaturas de creatividad en espacios clave para observar su integración pedagógica. Metodología:

ADWEEK rounds up the best spots from Hollywood’s big night.ADWEEK rounds up the best spots from Hollywood’s big night. Read More

From Conan O’Brien’s jokes to big wins, here’s what you missed from the 98th Oscars.From Conan O’Brien’s jokes to big wins, here’s what you missed from the 98th Oscars. Read More