Ciencias de la comunicación

At Davos, Trust Is a Performance Metric and CMOs Are the Owners

ADWEEK’s Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human.ADWEEK’s Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human. Read More

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The Trade Desk’s CFO Is Out After Just 6 Months on the Job

Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company’s board through its 2026 annual shareholder meeting.Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company’s board through its 2026 annual shareholder meeting. Read More

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8 Lessons Brand Marketers Should Take From Heated Rivalry

You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, […]You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old niece, multiple work Teams chats,

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EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search

YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility.YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility. Read More

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