Ciencias de la comunicación

Stagwell reported modest 2025 revenue growth but said first-quarter 2026 new business is shaping up to be the strongest in its history as CEO Mark Penn pointed to opportunities created by industry consolidation and restructuring.Stagwell reported modest 2025 revenue growth but said first-quarter 2026 new business is shaping up to be the strongest in its

Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign.Gap collaborated with Grammy-nominated Puerto Rican rapper Young Miko to create a music video for its Spring 2026 campaign. Read More

Ikea’s global campaign wants to remind people that there’s no feeling like home.Ikea’s global campaign wants to remind people that there’s no feeling like home. Read More

Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI displacement—behind only programmers, customer service representatives, data entry, and medical record specialists. Anthropic’s new report ranked market research analysts and marketing specialists fifth on its list of eight hundred occupations most exposed to AI

The star joins a lineup of campaign icons in the label’s ‘sensual’ Spring ’26 underwear and denim push.The star joins a lineup of campaign icons in the label’s ‘sensual’ Spring ’26 underwear and denim push. Read More

Plus, the necessary guardrails around AI’s role in content creation.Plus, the necessary guardrails around AI’s role in content creation. Read More

The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content.The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content. Read More

The World Cup brings new ad space and data.The World Cup brings new ad space and data. Read More

Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately want to import it.Marketers are easily dazzled. We’re great at spotting magic, and that’s what makes us such good storytellers. The trouble is, once we’ve spotted it, we immediately