Ciencias de la comunicación

Unilever’s beauty brand returns to the big game for the third year.Unilever’s beauty brand returns to the big game for the third year. Read More

Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays. Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays.  Read More

Linda Bethea, Danone North America’s chief marketing officer, is leaving the business as the French food conglomerate rolls marketing in the U.S. under its broader leadership team in the region, […]Linda Bethea, Danone North America’s chief marketing officer, is leaving the business as the French food conglomerate rolls marketing in the U.S. under its broader

Netflix’s WBD deal is less about buying an ad business and more about buying scale.Netflix’s WBD deal is less about buying an ad business and more about buying scale. Read More

Ad buyers and sellers reveal how Netflix acquiring WBD will impact the industry.Ad buyers and sellers reveal how Netflix acquiring WBD will impact the industry. Read More

The discussions mark the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbotThe discussions mark the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbot Read More

ADWEEK has designed the first comprehensive org chart of Omnicom’s sprawling new operations, which show all the agency logos within the holdco’s eight divisions.ADWEEK has designed the first comprehensive org chart of Omnicom’s sprawling new operations, which show all the agency logos within the holdco’s eight divisions. Read More

Year-end forecasts from WPP Media and Madison & Wall predict a robust ad market globally and in the U.S. in 2026Year-end forecasts from WPP Media and Madison & Wall predict a robust ad market globally and in the U.S. in 2026 Read More

CNBC will adopt a new logo across all of its platforms beginning Saturday, December 13.CNBC will adopt a new logo across all of its platforms beginning Saturday, December 13. Read More