Ciencias de la comunicación

Social Agency SAMY Buys Influencer Shop Get Engaged in Low Nine-Figure Deal

The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane’s.The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane’s. Read More

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ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars

As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules.As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets to set the rules. Read More

ADWEEK Tech Advantage: AI Agents Are Increasingly Getting Their Hands on Ad Dollars Read More »