Ciencias de la comunicación

OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve

OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting losses of $14 billion by the end of 2026. That is not a stable platform from which to build an enterprise brand.OpenAI’s brand is in trouble right now. The company is simultaneously preparing for an IPO while projecting

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From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery. Read More

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ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve. Read More

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McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends

McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push.  Ahead of the 2026 FIFA World Cup, the global marketing push […]McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push.  Ahead of the 2026 FIFA World

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