Ciencias de la comunicación

Havas Bets on a Record Label to Reshape Brand-Music Partnerships

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group

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Peer39 Acquires Adlooks from Scope3 in Ad Verification Push

With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS. Read More

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Anthropic Files for IPO as AI Race Hits Public Markets

Testing investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listingTesting investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listing Read More

Anthropic Files for IPO as AI Race Hits Public Markets Read More »

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