Ciencias de la comunicación

Pinterest Taps Ex-Amazon Exec as CMO to Fuel Commerce Ambitions

Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president, Claudine Cheever, will assume the […]Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president,

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Ex-Pinterest Marketer Andréa Mallard Named Microsoft AI CMO

Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. […]Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new

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TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden

The app’s new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads.The app’s new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads. Read More

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American Express Travel presenta los Trending Destinations 2026

American Express Travel dio a conocer la lista anual de Trending Destinations, destacando los diez lugares imprescindibles para visitar en 2026. La lista está basada en reservaciones de viajes realizadas por Tarjetahabientes American Express a nivel global durante 2025. De igual manera, se considera la experiencia y las tendencias identificadas por la red mundial de

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JPMorgan’s Latest Ads Feature Something Entirely New: Actual Customers

Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest.  But no matter how […]Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to

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