Ciencias de la comunicación

Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit.Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit. Read More

‘The Machine’ plugs into marketers’ existing tools, with a broader launch expected in Q1.’The Machine’ plugs into marketers’ existing tools, with a broader launch expected in Q1. Read More

Ads in LLMs are coming, agency leaders say, but they’re likely to look less like search results and more like contextual recommendations embedded directly within AI-generated answers.Ads in LLMs are coming, agency leaders say, but they’re likely to look less like search results and more like contextual recommendations embedded directly within AI-generated answers. Read More

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past, it haunts you with evidence […]The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past,

Havas launched an AI-powered system called AVA on Tuesday at CES to make the holding company more proficient in building tools with AI, and which could transform how employee work is valued and paid for by clients.Havas launched an AI-powered system called AVA on Tuesday at CES to make the holding company more proficient in

Steele will step into the role later this month, according to an internal memo obtained by ADWEEKSteele will step into the role later this month, according to an internal memo obtained by ADWEEK Read More

La industria turística y la ficción audiovisual son sectores clave en España por su impacto económico y cultural. La investigación demuestra que el cine y las series influyen en la imagen de los destinos, las motivaciones de viaje y las experiencias turísticas, convirtiéndose en herramientas estratégicas de marketing territorial. La ficción audiovisual puede impulsar la