American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach. Read More
American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship Read More »
Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century. Unilever is pivoting to a “social-first demand model,” arguing that an army of creators will replace the traditional advertising that had built its brands for half a century. Read
The Unilever CEO Has a New Marketing Doctrine, and It Is Completely Wrong Read More »
How to build a marketing strategy around culture, not campaigns.How to build a marketing strategy around culture, not campaigns. Read More
Fandom Over Funnels: Marian Lee of Netflix on Culture-Led Brand Growth Read More »
San Francisco es una maravillosa ciudad que debes re-conocer si no la has visitado en los últimos años. Aunque continúa en su proceso de comeback, la ciudad conserva su brillo y herencia por la que es conocida mundialmente. Siempre lista para recibir a los viajeros, ofrece experiencias únicas que quedarán en tus recuerdos. Desde una
Riu Plaza Fisherman’s Wharf Hotel: Máximo confort en San Francisco Read More »
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI eraNow independent from Kantar Group, the company is evolving its approach to media measurement in the AI era Read More
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out Read More »
The celebration for Survivor’s 50th season transformed the US into a real-world game.The celebration for Survivor’s 50th season transformed the US into a real-world game. Read More
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50 Read More »
Plus, why wellness has become inseparable from beauty.Plus, why wellness has become inseparable from beauty. Read More
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonXEconomic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX Read More
CMOs Are More Focused On Growing Revenue Than Brand Awareness Read More »
Plus, how the delivery service built one of the fastest-growing media networks.Plus, how the delivery service built one of the fastest-growing media networks. Read More
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New
Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops Read More »
