Ciencias de la comunicación

Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms.Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms. Read More

Dr. Seuss’ green menace stars in McDonald’s holiday campaign.Dr. Seuss’ green menace stars in McDonald’s holiday campaign. Read More

Bradley Cooper won’t give into Uber Eats’ conspiracy that football was just invented to sell food.Bradley Cooper won’t give into Uber Eats’ conspiracy that football was just invented to sell food. Read More

When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households – those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn’t just a number; it’s a reflection of a system that too often leaves communities on the margins.When I look at

Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief

Este trabajo examina las estrategias populistas utilizadas por Gustavo Petro y Rodolfo Hernández en la red social Twitter durante las elecciones presidenciales de 2022 en Colombia. Para ello combina métodos computacionales y análisis de contenido cualitativo para analizar 2 340 tuits. El resultado muestra que, si bien ambos candidatos emplearon una retórica claramente populista, Hernández

Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny. Read More

These new MLB deals run from 2026 to the 2028 season.These new MLB deals run from 2026 to the 2028 season. Read More

On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot