Ciencias de la comunicación

Take 5 Oil Changes Up Its Agency Roster Amid Brand Overhaul

Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief […]

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Populismo y campañas políticas: examinando las estrategias populistas en las elecciones colombianas de 2022

Este trabajo examina las estrategias populistas utilizadas por Gustavo Petro y Rodolfo Hernández en la red social Twitter durante las elecciones presidenciales de 2022 en Colombia. Para ello combina métodos computacionales y análisis de contenido cualitativo para analizar 2 340 tuits. El resultado muestra que, si bien ambos candidatos emplearon una retórica claramente populista, Hernández

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EXCLUSIVE: After Last Year’s Super Bowl Lava Flow, Hershey’s is Cooling Its Heels for 2026

On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava […]On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot

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Spring 194: A Publisher Speaks His Mind

Download PDF The post Spring 194: A Publisher Speaks His Mind appeared first on Nieman Reports. “An Unpurchasable Soul” by Josephus Daniels “The MacArthur Censorship” by Robert P. (Pepper) Martin “A Publisher Speaks His Mind” by W. R. Ronald “Does the Press Do Right By the Politician?” by Robert A. Taft “On Understanding The Press”

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