Ciencias de la comunicación

Amazon Casts Benedict Cumberbatch to Turn Absurd Reviews into Theater

Amazon enlisted Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign.Amazon enlisted Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign. Read More

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Brandweek Threw the Doors Open—and Marketers Stepped Through

“Do not punish your team for suggesting doors that would violate existing doors. Look for opportunities to be collaborative and creative.” This simple advice from podcaster Jonathan Fields, which he […]“Do not punish your team for suggesting doors that would violate existing doors. Look for opportunities to be collaborative and creative.” This simple advice from

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BRANDWEEK: Ludacris and Tony Ressler Say Atlanta’s Brand Deserves More Hype

At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares Management Corporation, spoke with ADWEEK CEO Will Lee about the city’s underappreciated business potential.At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares

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Lessons from Building an Online Toolkit to Aid Open-Source Investigations

We have reached a point in time where it is no longer a question as to whether or not journalists have embraced open-source investigation methods. From covering the Israel-Hamas war to exposing extremism networks in sub-Saharan Africa, more and more newsrooms are successfully conducting investigative research based on publicly available online sources, often in combination

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Using AI to Move From Predictive to Proactive

This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to deliver relevant, responsive experiences in […]This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to

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